How to build your online strategy guided by your communications plan.
Not every business has a communications plan, but everyone should. And I really mean everyone. Sole-proprietor, LLC, s-corps, non profits, all shapes and sizes.
Why? When you have a written plan on how you present yourself, your company, and the goals for each year, you can make the right marketing decisions without second guessing yourself. This overflows into your online marketing. As you follow your communication plan’s guidelines on social media platforms, you can make high-quality, high-performance content that is relevant to your stakeholders. Content will make or break you.
This is how buzz words like “synergistic” and “strategic” matter. Working backwards from your desired outcome helps create a marketing strategy that can actually achieve your company’s goal – – new business. With that in mind, we can write a plan of action on your communications’ plan that states:
“We will use social media to get our members to be more actively engaged on a regular basis and improving our reach overall.”
What does this look like on a practical level though?
Let’s say you want to make a strong Facebook community for your Non-profit. Your end goal is a community of at least 1,000 active members on your Facebook page.
So then you ask yourself, “How would I get people to be active on my Facebook page?”
Result: Active members on Facebook
Action: People “like” your page.
Result: Delighted customers posts & comments on Facebook.
- Put your outlook e-mail list to work for you directing people to your page.
- Add a Facebook button on your website.
- Use a Facebook ad to promote your page to reach your local targeted audience.
Result: Get a response from visitors to attend your special event.
Action: Put your outlook e-mail list to market directly to your target.
These are just a few suggestions, but as you move forward you can keep your Communications plan in order and have everything work well in a smart and simple way.