Inbound Marketing: The long term play
Inbound marketing is generally considered the magic bullet of the online marketing industry. A clean formula that can improve your business, drive traffic to your website and increase sales. This is true! But with all good recipes, time and patience is an absolute key.
My favorite recipes usually come from overseas and typically a good African barbecue will actually start two days before the dinner is even eaten. The meat is usually prepped two days in advanced with tenderizing, salting, marinating, smoking and eventually roasted. When the process is done, your left with an incredible experience and enchanting meal.
Inbound marketing is exactly that.
We combine the elements of blogging, social media, lead generation, analytics, and fresh content into an amazing online presence. But it takes planning for these ingredients to work together into your final meal. It takes prep time to make sure your content is solid, your blog content fresh, and analytics showing your results.
There is no replacement for good planning either. Inbound marketing is only as good as your content strategy plan and your drive for results. Even though many consider Inbound marketing the end all be all, its results take time to show up. That is why Inbound Marketing is a long term play, it genuinely takes time and effort to be effective. But when you generate fresh content, Google is able to find you, you capture and nurture leads into sales, Inbound Marketing pays off.
The fun thing is, there are ways to speed it up. We use Pay-Per-Click (PPC) advertising on Google, Bing, and niche specific social media platforms to increase the reach of your web presence. We work with our clients to build a comprehensive plan from start to finish to help you generate and nurture your leads with tools that work for your business.
This is a guest blog post by Adam Jones, Social Media Marketing expert at Pullman Marketing and Aim on Target collaborator.