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Using Instagram To Create A Custom Facebook Audience

Making the most of your Facebook and Instagram Advertising through Custom Audiences While audiences might be split between Instagram and Facebook, there is a way to use both for your business with Facebook’s new Custom Instagram Audience integration with Lookalike feature. The idea is to create a custom audience based

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Digital Marketing

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Yelp – Even Worse Than Google?

The Yelp Necessity Yelp is one of the most prominent free business review sites, but is it worth joining? In a short answer, yes. Yelp provides a free way to connect with customers, no upfront fees, and hidden downsides. It is a great tool that can be utilized to better

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Small Business

What is Value?

Value is one of the strangest concepts that we get to have as a society. We have many social constructs built upon the idea of “Value” and what is valuable. Our currency, homes, stocks, etc. are all built on this idea of “value.” There is also an idea that Value

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What does Social Media Success Look Like?

In business today, everyone will tell you that social media is a must. We absolutely agree, but we want to explain why social media is a tool, not marketing. My favorite example to use for social media is the Magic Bullet blender. We all try to be good and healthy, and society has generally accepted the idea that smoothies will make us healthier. Enter the Magic Bullet that makes smoothies convenient and makes a healthier and happier you. I don’t know that I’ve ever seen a Magic Bullet in someone’s home… I see them mostly at garage sales and Goodwill. The Magic Bullet is nearly in perfect condition, maybe used a couple of times. And I think that is the way that most people look at social media. Business owners are told constantly that to have a healthy and happy business, you use social media. There are many case studies

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List Building 201

The Keyword is: Audience In List Building 101 we looked at the Approach, Invite, and Tactics. In 201 we will look at how to cultivate another type of list: an audience. We will be looking at the Mindset,  Transition, and Follow-up needed to cultivate an audience. An audience isn’t just a list of people, but a group of people actively engaged in your communication pipeline, business life-cycle, and business lifestyle. These can be cultivated in every platform, it just depends on your niche. Some niches will do better in LinkedIn, Facebook, Pinterest, etc. 1. Mindset – You must know, walk and talk like your target audience People are already wanting and searching for the products/services you offer. They seek community with other people like them as a method of “finding somewhere they belong.” This reduces anxiety, post-decision dissonance, and builds trust within the products/services. If you are wanting to engage

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yelp logo

Yelp – Even Worse Than Google?

The Yelp Necessity Yelp is one of the most prominent free business review sites, but is it worth joining? In a short answer, yes. Yelp provides a free way to connect with customers, no upfront fees, and hidden downsides. It is a great tool that can be utilized to better your business. Yelp offers businesses the options to give discounts, connect with customers, advertise, and even contains an automatic filter for reviews. It can also be a great tool for throwing tons of money away. Building a Base of Reviews When you first get started on Yelp, you will need to enter information about your company. Make sure to fill this out with as much detail as possible, as well as putting good pictures of your work. A strong looking business will bring more leads. (Click here to get started) All you have to do after that is cultivate a

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List Building 101 – Getting Started

List building is the task of adding names and email addresses to a list from which you can market from using email or snail mail. You should be adding people to your email list on a constant and routine basis. Celebrate when 100, 250, 500 and 1,000 people join your email list. Having even just 20 people on your email list should cause you to jump for joy at the opportunity of being able to tell these intrigued readers about your product/service. What we have noticed over time is that many companies struggle with list building when customer service is not at the forefront of the experience. This is because of the “priority” factor. If customer service is a high priority, then you will naturally gain a (potential) customer’s information quickly and efficiently for follow ups. If customer service is a lower priority, then the information for communication won’t be

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