What I Learned Running A Marketing Agency In 2025
What I Learned Running a Marketing Agency in 2025 This is one of my favorite pieces of content I get to make each year. I would say this is when we have more free time, but in reality, it’s one of our busiest seasons, as we’re supporting our clients through the end of the year. […]
3 Reasons Marketing Automation Might Not Be the Fix You’re Looking For
Guard your budget from “shiny object” software traps. At Pullman Marketing, we’re here to help businesses grow smart—not just fast. And sometimes, that means telling our clients the truth they don’t want to hear: That new, expensive software you bought? It might have been a waste of money. We hate those conversations. So here’s your […]
Why Pullman Marketing Chose to Partner with Microsoft
When you’re in business, every tool you use needs to serve one goal: helping your team work more effectively. That’s why we chose to become a Microsoft Partner—not just for access to tools, but to give our clients better, faster, and more secure systems that actually align with their operations. Being a Microsoft Partner gives […]
List Building 201: Why “Audience” Is the Real Keyword
In List Building 101, we covered the basics—Approach, Invite, and Tactics. Now it’s time for the next step: building not just a list, but a living, breathing audience. Unlike a static email list, an audience is made up of people who are actively engaged—tuning into your content, interacting with your business, and sharing in your mission. […]
Best Way To Avoid The Spam Box: Don’t Trigger It
Table of Contents Table of Contents Our best advice for SEO and Email writing is that if you write well for humans, the robots can read it too. We also like using AIDA. We have a whole webinar about it too. And there are a lot of stress inducing questions that fill our minds with doubt: Is […]
Email Marketing in 2025: Still the Smartest Play in the Game
Why Email Marketing Still Delivers in 2025 Social media comes and goes. Algorithms shift. Ad platforms raise their rates. But email? It remains a rock-solid foundation for any serious business looking to build relationships and drive consistent revenue. At Pullman Marketing, we still prioritize email marketing because it’s one of the few channels you actually own. […]
Why Facebook Still Matters (More Than You Think)
Sure, Facebook has had its rough patches—outages, whistleblowers, and some frustrating ad account bans. But let’s not kid ourselves: Facebook is still one of the most powerful marketing tools available in 2025. Here’s why it still deserves a spot in your marketing plan: 1. Your Customers Are Still There Despite evolving trends, Facebook remains the […]
Why Facebook Doesn’t Matter (Much Anymore)
In early 2025, Meta experienced widespread outages, whistleblower revelations, and escalating ad account strikes. While it remains a dominant platform, relying solely on Facebook is no longer a smart strategy. Here are the top five reasons: 1. Most Businesses Don’t Need Facebook Many businesses thrive without a Facebook presence—think coffee shops, law firms, accountants, and […]
How to Win at Google My Business with Just One Photo
We talk a lot about Google My Business, GMB, but case studies are difficult to share because we are careful with sharing customer data. But we wanted to share powerful data with a photo added Google review. In this photo, it is closer to 13 days so the “week ago” is a little bit misleading. […]
What Brand Authenticity Really Looks Like in 2025 (And Why Your Customers Can Tell the Difference)
Everyone’s talking about authenticity in marketing—but few brands are actually living it. It’s not about throwing the word “authentic” into your tagline or using sepia-toned photos to look more “real.” And it definitely isn’t about crafting a story that feels relatable but isn’t grounded in your actual business experience. Authenticity is showing—not selling—who you really are. That […]