What Is Inbound Marketing – 2022 Edition
What is Inbound Marketing SEO and how to improve it As we begin looking at the fundamentals of Inbound Marketing, the first step is your website’s… Go to Chapter Inbound Marketing Blogging Basics In terms of making or breaking your Inbound Marketing strategy… Content Generation is a… Go to Chapter Creating Web Content for Inbound […]
List Building 201
The Keyword is: Audience In List Building 101 we looked at the Approach, Invite, and Tactics. In 201 we will look at how to cultivate another type of list: an audience. We will be looking at the Mindset, Transition, and Follow-up needed to cultivate an audience. An audience isn’t just a list of people, but a group of […]
List Building 101 – Getting Started
List building is the task of adding names and email addresses to a list from which you can market from using email or snail mail. You should be adding people to your email list on a constant and routine basis. Celebrate when 100, 250, 500 and 1,000 people join your email list. Having even just […]
Marketing 101 – Surviving to Thriving
Do you remember when you first decided to create a business? It was so fresh and exciting. Remember how long it took you to complete the business plan to obtain a loan. You spent hours defining your objectives and why your business idea was support worthy. You had a great idea and that idea translated into […]
What is Social Proof in Social Media and How To Build It
Social Proof: intangible proof that you rock! What are your thoughts when you see a Facebook page with 20,000 likes in a town that only has 5,000 people living in it or a twitter account that has 135,000 followers but is following 134,999 other people? Does it seem a bit sketchy? Heck yes it is! […]