List Building 201
The Keyword is: Audience In List Building 101 we looked at the Approach, Invite, and Tactics. In 201 we will look at how to cultivate another type of list: an audience. We will be looking at the Mindset, Transition, and Follow-up needed to cultivate an audience. An audience isn’t just a list of people, but a group of […]
List Building 101 – Getting Started
List building is the task of adding names and email addresses to a list from which you can market from using email or snail mail. You should be adding people to your email list on a constant and routine basis. Celebrate when 100, 250, 500 and 1,000 people join your email list. Having even just […]
Marketing 101 – Surviving to Thriving
Do you remember when you first decided to create a business? It was so fresh and exciting. Remember how long it took you to complete the business plan to obtain a loan. You spent hours defining your objectives and why your business idea was support worthy. You had a great idea and that idea translated into […]
What is Social Proof in Social Media and How To Build It
Social Proof: intangible proof that you rock! What are your thoughts when you see a Facebook page with 20,000 likes in a town that only has 5,000 people living in it or a twitter account that has 135,000 followers but is following 134,999 other people? Does it seem a bit sketchy? Heck yes it is! […]