Why Email Marketing Still Delivers in 2025
Social media comes and goes. Algorithms shift. Ad platforms raise their rates. But email? It remains a rock-solid foundation for any serious business looking to build relationships and drive consistent revenue.
At Pullman Marketing, we still prioritize email marketing because it’s one of the few channels you actually own. It’s not dependent on third-party whims or pay-to-play exposure. And in 2025, it continues to deliver one of the highest ROI rates in digital marketing.
Choosing the Right Platform in a Cluttered Market
With so many email tools adding CRM features, automation flows, landing pages, and AI copywriters, it’s easy to get overwhelmed. We’ve used more than a dozen platforms over the years—and here’s what really matters:
- Affordability over time – Look at pricing tiers as your list grows. Many platforms are cheap at first, but quickly balloon.
- Deliverability – Can your emails actually land in inboxes without hitting spam filters or disappearing entirely?
- Design tools – It’s got to look good across devices. Not just in Gmail web, but Outlook desktop and mobile too.
- Data tools – Can you organize by tags, behaviors, or history? Segmentation is everything.
- Automation – Does the platform support meaningful triggers and branching logic to guide your leads?
- Support – This one’s often overlooked until something breaks. Good support is gold.
Our 2025 Pick: ActiveCampaign
After years of testing, switching, and rebuilding client strategies—ActiveCampaign has become our top recommendation.
If you’re serious about growth, automation, and ROI, this platform is the sweet spot between user-friendly and enterprise-ready. It’s what we use for several of our long-term clients who are scaling hard and want detailed insights and controls.
Here’s what stands out:
- Elite-level automation – If/then logic, behavior-triggered sequences, lead scoring—it’s all built-in.
- Powerful segmentation – Tagging, dynamic content, and list management that feels like a true CRM.
- Solid deliverability – Maintains reputation across ISPs and helps your emails actually show up.
- Robust integrations – Plays nice with ecommerce, CRMs, payment systems, and more.
- Scalable pricing – Grows with your business, without penalizing you for being successful.
If you’ve outgrown drag-and-drop tools or you’re serious about turning email into a revenue engine, ActiveCampaign is the one.
Platform Comparison for 2025
Platform
Active
Campaign
Cost
$$
Deliverability
9
Data Tools
10
Automation
10
Support
7
Notes
Our top choice for growth-focused businesses.
Platform
Mailchimp
Cost
$$
Deliverability
8
Data Tools
7
Automation
7
Support
4
Notes
Struggles with feature bloat and unclear policies.
Platform
ConvertKit
Cost
$$$
Deliverability
9
Data Tools
9
Automation
8
Support
9
Notes
Great for creators, but expensive at scale.
Platform
AWeber
Cost
$$$
Deliverability
9
Data Tools
6
Automation
4
Support
6
Notes
Still dependable, but aging.
Platform
Mad Mimi
Cost
$
Deliverability
6
Data Tools
3
Automation
1
Support
3
Notes
Entry-level only.
Platform
MailerLite
Cost
$
Deliverability
9
Data Tools
8
Automation
7
Support
8
Notes
Great for beginners and scaling early-stage brands.
Platform
Cost
Deliverability
Data Tools
Automation
Support
Notes
Active
Campaign
$$
9
10
10
7
Our top choice for growth-focused businesses.
Mailchimp
$$
8
7
7
4
Struggles with feature bloat and unclear policies.
ConvertKit
$$$
9
9
8
9
Great for creators, but expensive at scale.
AWeber
$$$
9
6
4
6
Still dependable, but aging.
Mad Mimi
$
6
3
1
3
Entry-level only.
MailerLite
$
9
8
7
8
Great for beginners and scaling early-stage brands.
Final Thoughts
In 2025, email is still your most reliable marketing tool. It’s targeted. It’s measurable. And when done right, it pays dividends.
If you’re tired of renting space on social platforms and want to build something with lasting value, email is where you start. And if you’re ready to get serious, ActiveCampaign is our go-to.
Need help planning your email strategy or migrating to a new platform? Let’s talk. We’re here to help you turn ideas into impact.