Client Portfolio
Empower Wealth & Tax
Services:
SEO, PPC, Branding, Website Services, Video & YouTube Advertising, Email Marketing
Empower came to us with a website that looked fine—but did nothing. It wasn’t ranking, wasn’t generating leads, and wasn’t even being tracked. They had spent six figures on video production with no measurable return and had zero presence on social media. Worse, multiple agencies had left them in the dark, with no reports, no data, and no direction. They had lost faith in digital marketing altogether.
The Challenge
- Outdated website with irrelevant content and no search visibility
- No analytics, no tracking, no insight into what was working
- SEO performance flatlined—not ranking in their local region
- Form fills were stagnant and not converting into quality leads
- Video content underutilized, despite a massive production budget
- Zero social media presence, missing key audience touchpoints
- Leadership frustrated and unsure whether digital was worth investing in anymore
The Strategy
PRIME Website & GRO Funnel Frameworks
- Ran a PRIME Website Strategy Session to re-architect the site with clear KPIs, SEO structure, and messaging tailored to their audience.
- Built a modern, high-performance website on a better host with streamlined UX, built to convert.
- Implemented our GRO System (Goal-oriented Results Optimization) to rebuild their lead gen funnel—including form tracking, source attribution, and CRM integrations.
- Expanded reach through video content repurposing, publishing on YouTube and social media for full-funnel engagement.
- Activated SEO and Social Media systems to capture and nurture traffic across channels.
Performance & Wins
- 84% increase in total users, with the majority coming from organic traffic
- 200% increase in form fills, with leads now flowing from Bing, Yahoo, YouTube, and Facebook
- 66% Watch Through Rate on long and short form video content on YouTube
- Maintained a monthly YouTube audience of 20,000 viewers, most within the target age range and region
- Empower’s team now has clarity on their digital performance, with a site they’re proud of and a strategy that works
