Developing a website that communicates the complexity of the research and technology available for Speech Language Pathologists, Audiologists, and counselors who work with speech analysis.
The website also needed to capture email addresses in return for a download link for free SpeechMark software.
We delved into all of the published papers from the organization to understand their products and service offering. We then wordsmithed, with their approval, an accurate portrayal of the features and benefits to the targeted audience. We developed and met the workflow for providing downloads to users, while allowing them to create an email marketing list for follow-ups. Additionally we were able publish their papers, posters, and research onto the website for those who want to go deeper.