Because Google Said So.
Disclaimer: are NOT lawyers and the information shared here should not be considered legal advice. Please consult your lawyer for specific advice about your unique situation.
It is a good thing to have a secured website that protects users, but it may cause more confusion to the general user that you will want to avoid.
Detailed here: https://security.googleblog.com/2018/02/a-secure-web-is-here-to-stay.html – Google outlines that:
Chrome’s new interface will help users understand that all HTTP sites are not secure, and continue to move the web towards a secure HTTPS web by default. HTTPS is easier and cheaper than ever before, and it unlocks both performance improvements and powerful new features that are too sensitive for HTTP. Developers, check out our set-up guides to get started.
What this means is that Google will show your user a warning that a website is not “secured” and that you may have data like your credit card stolen. Even if you do not have an e-commerce store, Google wants to see that you have an SSL certificate.
This issue only impacts Chrome, yet Chrome has ~60% market-share, meaning that two of ever three website visitors will be notified that your website is not “secured.” (Source)
Google has made this also a Search Engine Optimization issue for the other browsers as well. According to Google and Moz (Source), it can negatively/positively impact your overall SEO. However, if your website is looking for a boost in SEO performance, the SSL certificate may have a positive impact to give you an edge on your competitors.
So How Do I Get an SSL Certificate?
A free SSL Certificate can be obtained over at Https://letsencrypt.org , but there have been some issues with validity and security (man-in-the-middle attacks on networks) with their systems. It also takes a little bit of technical skill if your host does not automatically support LetsEncrypt.org.
How do I use the SSL Certificate on my Website?
If you buy from Namecheap.com they can help with the implementation but feel free to call us at (509) 240-9735 or use our contact form and we at Pullman Marketing would love to help you.