Why Facebook Still Matters (More Than You Think)

Sure, Facebook has had its rough patches—outages, whistleblowers, and some frustrating ad account bans. But let’s not kid ourselves: Facebook is still one of the most powerful marketing tools available in 2025. Here’s why it still deserves a spot in your marketing plan: 1. Your Customers Are Still There Despite evolving trends, Facebook remains the […]
Why Facebook Doesn’t Matter (Much Anymore)

In early 2025, Meta experienced widespread outages, whistleblower revelations, and escalating ad account strikes. While it remains a dominant platform, relying solely on Facebook is no longer a smart strategy. Here are the top five reasons: 1. Most Businesses Don’t Need Facebook Many businesses thrive without a Facebook presence—think coffee shops, law firms, accountants, and […]
Leveraging Shopify Ads for Maximum ROAS with Facebook Advertising

If you’re running a Shopify store, you already know the importance of driving traffic to your online shop. But here’s the real game-changer: integrating Shopify with Facebook Ads to maximize your Return on Ad Spend (ROAS). When done right, this duo can skyrocket your e-commerce sales while keeping your ad spend efficient and effective. Why […]