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Local SEO Strategies to Boost Your Business

Marketing Explained

In This Video

While there is some overlap between traditional SEO techniques like on-page optimization and keyword research, there are additional tactics that apply specifically to local business marketing. There are a lot of factors but the big ones are: If you have verified your Google My Business Account Profile; The volume and accuracy of directory “citations” (or mentions of the business name, address, and phone number on other web listings, such as Yelp, Facebook, Yellowpages, Linked In, etc.); The volume and an average rating of reviews on the Google My Business page.

Transcript

Adam Jones  00:00

Today we’re going to be talking about local SEO strategies to boost your business.

Number one is to go out and fill up that Google Business Directory. You may have heard us talk about this in another video, but this really is your best bet to improving your local SEO search value and ranking, the amount of reviews that you have, the amount of searches, pictures, all of it contributes to being found locally. It also can correspond with your service area pages.

And that’s point two. On your website, you should have your service offerings for your city and the city next door, and the other cities in your county or other regional areas that you may be servicing. Now we do recommend to not just copy and paste all of the information across, and that’s where you can get in trouble with Google. But by creating these service area pages, you can begin to rank for your service company in that other location, and this works for all sorts of niches, whether it’s a restaurant delivery. There’s a lot of ways that service area pages can boost your local search rankings.

The third and final way is to use the other directories. We know that Google My Business is the biggest directory, but what some people don’t understand is that Google uses your Bing, Yelp, and Apple Maps to help inform the accuracy of your listing. When you go in and you make sure that all the information is consistent and accurate across the board, it does improve your search ranking in your local vicinity.

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