
Tony Poston, founder and CEO of Pullman and Seattle-based branded merchandise studio, College Hill, joins us to discuss how custom merchandise can serve as an effective marketing tool and help your business drive revenue. Tony will share insights on how to leverage your clients, customers and supporters to be brand champions via branded apparel, as well as how College Hill can build your business virtual pop-up shops that engage your customers in a fun, new way. Virtual pop-ups can help you drive retail sales, fundraise for your business and more – it’s just like online shopping, specifically tailored to your brand. You will also gain knowledge in the technologies and e-commerce platforms for you to create and publicize your own pop ups.


