Sure, Facebook has had its rough patches—outages, whistleblowers, and some frustrating ad account bans. But let’s not kid ourselves: Facebook is still one of the most powerful marketing tools available in 2025.
Here’s why it still deserves a spot in your marketing plan:
1. Your Customers Are Still There
Despite evolving trends, Facebook remains the world’s third most-visited website and its app logs over 2 billion daily active users. Your customers might not post daily selfies anymore—but they scroll, comment, and click. And with over 70% of adults using Facebook regularly, it remains a go-to for decision-makers, parents, and mid-career professionals—key demographics for most businesses.
Facebook still:
- Drives local discovery for service-based businesses
- Influences purchase decisions through reviews, recommendations, and ads
- Supports long-term engagement via Messenger and Groups
If you serve real people, odds are, they’re still there.
2. Unmatched Targeting for Ads
Facebook Ads remain one of the most efficient ways to reach specific customer types.
You can:
- Target by interest, behavior, and demographic
- Retarget people who visited your site or watched a video
- A/B test campaigns quickly and affordably
Yes, ad costs have gone up, and account bans are a hassle. But when managed correctly, Facebook Ads still provide some of the best bang-for-your-buck for direct response and brand visibility.
3. Facebook is More Than a Feed
The News Feed isn’t what it used to be—and that’s a good thing.
Real engagement now happens in:
- Facebook Groups – Communities that feel authentic and drive deep loyalty
- Messenger – Direct, personalized conversations that outperform email
- Reels – Meta’s answer to TikTok, with growing user adoption and reach
By tapping into these sub-ecosystems, your brand builds stronger connections than ever possible in a static ad or feed post.
4. SEO and Visibility Benefits
Meta partnerships power discovery across Apple’s Siri, Bing, and dozens of third-party apps.
When your Facebook Business Page is optimized, it:
- Improves your search presence in local results
- Acts as a “second homepage” for curious shoppers
- Shows social proof and reviews even before they land on your site
It’s a credibility booster for customers doing due diligence.
5. You Control the Message
While social media trends may shift toward new platforms, Facebook gives you the space to own your narrative.
Unlike TikTok or X (formerly Twitter), Facebook supports:
- Long-form storytelling
- Mixed media (text, photos, links, video)
- Rich comment threads that show social validation
You can take your time to say what matters—without worrying if your message gets lost in the noise of a 15-second trend.
So, What Should You Do?
Instead of asking “Should we still be on Facebook?”, ask:
“How can we use Facebook smarter?”
Whether you’re just getting started or need to refine your existing strategy, Facebook is still a valuable part of a well-rounded marketing plan. Ignore it, and you might miss out on visibility, engagement, and low-cost customer acquisition.
Need help making Facebook work for your business?
Reach out to the Pullman Marketing team—we’re here to guide, optimize, and make your message count where your customers are still scrolling.