Let’s be honest—everyone has a favorite. Whether it’s coffee beans, sports teams, or software platforms, we gravitate toward what feels comfortable. And while preferences are totally normal, in business they can sometimes steer us off course.
When it comes to websites, we get questions all the time:
- “What platform do you build on?”
- “What’s your favorite CMS?”
- “I read that XYZ platform is the best—is that true?”
The truth? It doesn’t matter nearly as much as people think it does.
It’s Not About Platforms. It’s About Outcomes.
At Pullman Marketing, we’ve built sites on everything from Squarespace and Wix to WordPress, Drupal, and custom-coded JAMstack setups. Each has its place. But choosing a platform isn’t the most important decision. What actually matters is this:
Does your website generate revenue—or just take up digital space?
You don’t need a “perfect” platform. You need a tool that fits your business, helps customers find you, and turns visits into actions. That’s it.
Most Websites Do the Same Thing
Here’s a little industry reality check: nearly all platforms—Wix, Squarespace, WordPress, you name it—serve the same function. They host content, share your message, and try to convert users into leads or customers. That’s the job.
The shiny features or developer debates about platforms? Most of them don’t impact your bottom line. If you’re arguing about pixels and plugins but not tracking conversions, you’re solving the wrong problem.
What You Should Be Asking Instead
If your goal is to make your website a revenue-generating asset (and not just a digital brochure), here are three better questions to ask:
-
Does your website represent your brand well?
– If someone lands on your site today, would you be proud to show it off? -
Is your content current and relevant?
– A modern design with updated blog posts, product info, or lead forms tells users—and Google—you’re still in the game. -
What will it take to turn your site into a sales tool?
– Whether that’s SEO, landing pages, better messaging, or a smoother checkout—your site should support your sales strategy.
Let’s Focus on What Works
At Pullman Marketing, we don’t sell one-size-fits-all solutions. We dig into your business goals and pick the tools that work best for you. Sometimes that’s WordPress. Sometimes it’s Shopify. Sometimes it’s something else entirely. The right solution is the one that gets results.
So instead of debating tech specs or platform preferences, let’s talk about your business. What are you trying to grow, improve, or fix? Because that’s the conversation that matters.
Want to talk more? Let’s connect and explore how your website can become a real asset—not just a checkbox.