3 Reasons Marketing Automation Might Not Be the Fix You’re Looking For
Guard your budget from “shiny object” software traps. At Pullman Marketing, we’re here to help businesses grow smart—not just fast. And sometimes, that means telling our clients the truth they don’t want to hear: That new, expensive software you bought? It might have been a waste of money. We hate those conversations. So here’s your […]
Why Pullman Marketing Chose to Partner with Microsoft
When you’re in business, every tool you use needs to serve one goal: helping your team work more effectively. That’s why we chose to become a Microsoft Partner—not just for access to tools, but to give our clients better, faster, and more secure systems that actually align with their operations. Being a Microsoft Partner gives […]
List Building 201: Why “Audience” Is the Real Keyword
In List Building 101, we covered the basics—Approach, Invite, and Tactics. Now it’s time for the next step: building not just a list, but a living, breathing audience. Unlike a static email list, an audience is made up of people who are actively engaged—tuning into your content, interacting with your business, and sharing in your mission. […]
Best Way To Avoid The Spam Box: Don’t Trigger It
Table of Contents Table of Contents Our best advice for SEO and Email writing is that if you write well for humans, the robots can read it too. We also like using AIDA. We have a whole webinar about it too. And there are a lot of stress inducing questions that fill our minds with doubt: Is […]
Email Marketing in 2025: Still the Smartest Play in the Game
Why Email Marketing Still Delivers in 2025 Social media comes and goes. Algorithms shift. Ad platforms raise their rates. But email? It remains a rock-solid foundation for any serious business looking to build relationships and drive consistent revenue. At Pullman Marketing, we still prioritize email marketing because it’s one of the few channels you actually own. […]
How to Win at Google My Business with Just One Photo
We talk a lot about Google My Business, GMB, but case studies are difficult to share because we are careful with sharing customer data. But we wanted to share powerful data with a photo added Google review. In this photo, it is closer to 13 days so the “week ago” is a little bit misleading. […]
What Brand Authenticity Really Looks Like in 2025 (And Why Your Customers Can Tell the Difference)
Everyone’s talking about authenticity in marketing—but few brands are actually living it. It’s not about throwing the word “authentic” into your tagline or using sepia-toned photos to look more “real.” And it definitely isn’t about crafting a story that feels relatable but isn’t grounded in your actual business experience. Authenticity is showing—not selling—who you really are. That […]
What Social Proof Means in 2025 (and How to Earn It Without Faking It)
Ever scroll past a business page with 20,000 followers in a town of 5,000? Or spot a Twitter/X account with 135,000 followers—but they’re following 134,999 people? Yeah… it feels off. And most people notice. On the flip side, if you land on a local business that’s been around for 30 years but their Facebook page has 32 likes, you might […]
4 Underrated SEO Tips That Still Work in 2025 (And Most Businesses Ignore)
Let’s cut to the chase: SEO isn’t just alive in 2025—it’s evolving faster than ever. But while everyone’s out chasing trends, dumping money into AI content, and obsessing over algorithm updates, there’s a quieter side of SEO that’s still driving real, measurable results. We’re talking about the basics. The underrated, often overlooked SEO techniques that […]
The Data on Your Doorstep
Everyday interactions within your business generate valuable insights—your challenge is to recognize and leverage them. Here’s how to transform overlooked data into a strategic asset. Defining Data: A Strategic Resource In this context, data refers to any information that informs decision-making, drives growth, or enhances customer experience. It’s not a buzzword—it’s a business imperative. A […]