Ultimate Guide to Internet Marketing Terminology
Table of Contents Learning Internet Marketing Basic Terminology and How It Relates to Business. We create a lot of content and meet with many more people. We have developed a guide for you – the searcher, learner and business builder. We love providing new resources and we will be continuing to update this one as […]
Developing a Social Media Marketing Budget That Works for 2025
Let’s be honest—budgeting for social media marketing can feel overwhelming for small business owners. You’re wearing multiple hats and juggling a million priorities. But here’s the kicker: without a well-thought-out budget, you might end up throwing money at strategies that don’t deliver. That’s not just frustrating—it’s avoidable. The good news? Creating a social media marketing […]
QR Code Marketing in 2025: 7 Smart Strategies to Boost Your Brand
QR codes have exploded beyond cereal boxes and magazine ads—they’re now staple tools in digital-first marketing. Whether you’re aiming to engage busy shoppers or surprise loyal followers, QR codes can bridge the gap between offline touchpoints and online experiences. Here are seven forward-thinking ways to leverage them effectively: 1. Incentivize with Exclusive Offers Why it […]
Why Your Website Platform Isn’t the Point—And What Really Matters
Let’s be honest—everyone has a favorite. Whether it’s coffee beans, sports teams, or software platforms, we gravitate toward what feels comfortable. And while preferences are totally normal, in business they can sometimes steer us off course. When it comes to websites, we get questions all the time: “What platform do you build on?” “What’s your […]
5 Down-to-Earth Ways to Rethink Your Business (Inspired by the “World of Tomorrow”)
Let’s be honest—words like “innovation” get thrown around so much they’ve lost meaning. Everyone’s trying to sound like they’re building the next SpaceX or launching a subscription box for dogs on Mars. But here’s the truth: real innovation doesn’t require shiny jargon. It just takes a clear-eyed look at how you’re running your business—and the guts to […]
Do You Really Need a Marketing Company? Here’s How to Know
It’s exciting to start a business. Designing your logo, printing business cards, building your first website—it all feels like progress. It’s proof that your idea is real. But somewhere between that rush of creativity and the day-to-day grind of running the show, the question hits:“Should I hire a marketing company?” The answer? Not always. At […]
Why Inbound Marketing Works (Even If It’s Not an Instant Win)
If you’re trying to grow your business online, chances are you’ve heard the term inbound marketing tossed around. Maybe it was in a webinar, or from your marketing team, or some agency promising to boost your traffic with “content.” But here’s the honest truth:Inbound marketing isn’t magic—but it does work. Not immediately. Not overnight. But when it’s […]
10 Quick & Actionable Tips to Grow Your Rural Business in 2025
Running a business in a rural town comes with its own unique set of challenges—and opportunities. Maybe foot traffic isn’t as consistent. Maybe marketing budgets are tight. Or maybe your business feels like the “best-kept secret” in town… which isn’t exactly what you want when you’re trying to grow. But here’s the good news: rural […]
3 Simple, Effective SEO Strategies for Small Businesses in 2025
SEO used to be a mysterious buzzword—something only techies worried about. But in 2025, Search Engine Optimization is no longer optional. If your business isn’t showing up on Google, you’re invisible to a massive chunk of your potential audience. That doesn’t mean you need to master every algorithm update or memorize Google’s ever-changing ranking signals. What you […]
How to Build a Social Media Marketing Plan That Actually Works in 2025
Creating a social media marketing plan often feels a little… ironic. You’re trying to plan for something that’s supposed to feel spontaneous, fun, and fresh. But here’s the thing— good content feels spontaneous because it was planned with intention. In 2025, showing up on social media isn’t enough. You need a game plan that fits […]