Financial advisor marketing companies, compared honestly
Software you run, an agency that runs it, or a mix. Here’s how FMG Suite, Snappy Kraken, Indigo, the website platforms and Pullman compare on price, contracts and who does the work.
Prices checked November 2026
Advisor marketing companies fall into two groups. Software platforms (FMG Suite, Snappy Kraken, Broadridge Advisor Websites) cost about $75 to $1,044 a month and you run them. Agencies (Indigo, Pullman) cost about $895 to $5,000+ a month and a team does the work. Pick software if you have time and staff; pick an agency if you want content, SEO and ads done for you.
The options side by side
| Company | Type | Monthly | Contract | Ads managed? | Video |
|---|---|---|---|---|---|
| FMG Suite | Software | $79–$1,044 | Not stated | Not listed | Monthly tip videos (library) |
| Snappy Kraken | Software | $199–$999 | Annual | Not listed | – |
| Broadridge Advisor Websites | Website software | $75–$215 | Not stated | Branded search ads on Growth | – |
| Twenty Over Ten | Website software (now FMG) | Demo only | – | – | – |
| Indigo Marketing Agency | Agency | $895–$3,000 | No contract | Add-on at Growth | Script swap with editing |
| Pullman Marketing | Agency + in-house video | From $1,500 | SEO 3-mo min; Ads month-to-month | Included from Ascend | In-house crew + studio |
Pick the one you're weighing
Five questions to ask any advisor marketing company
1. Who writes the content, and does it sound like me?
2. Who does the SEO work every month?
3. Are ads included, an add-on, or not offered?
4. What's the contract, and what do I keep if I leave?
5. What do the reports measure?
Why advisors moved their marketing to Pullman
“At first we tried some canned websites. But we didn’t have anything comprehensive until we began working with Pullman Marketing.”
Kathy and John Healy
Healy Wealth Management
Comparing advisor marketing companies
It depends on who will do the work. If you have time and staff, a software platform like FMG Suite or Snappy Kraken is cost-effective. If you want content, SEO and ads done for you, compare agencies such as Indigo and Pullman.
Software runs about $75 to $1,044 a month. Done-for-you agencies run about $895 to $5,000+ a month plus setup. Ad spend is separate.
A free 20-minute call where we review your current vendor, contract dates, website and results, and tell you honestly whether a change makes sense.