Rent a template, or own your website
Twenty Over Ten is now part of FMG. Advisor Websites is now Broadridge. Here’s what advisor website platforms cost over three years, and when owning your site makes more sense.
Prices checked November 2026
Advisor website platforms charge about $75 to $215 a month, plus setup, for as long as you stay. Over three years that's roughly $2,700 to $8,400, and you never own the site. A custom WordPress site from Pullman starts at $5,200 one-time and is yours to keep.
Advisor website platforms: 3-year cost
| Platform / plan | Monthly | Setup | 3-year total | You own the site? |
|---|---|---|---|---|
| Broadridge Advisor Websites Essentials | $75 | Not published | $2,700 + setup | No |
| FMG Website Suite Essential | $79 | $795 | $3,639 | No |
| Snappy Kraken Websites Foundations | $99 | $499 | $4,063 | No |
| FMG Website Suite Premium | $149 | $2,995 | $8,359 | No |
| Broadridge Advisor Websites Growth | $215 | Not published | $7,740 + setup | No |
| Twenty Over Ten (now FMG) | Demo only | – | – | No |
| Pullman custom website | Hosting/care plan | From $5,200 one-time | From $5,200 + hosting | Yes |
Twenty Over Ten is now part of FMG
On a rented platform…
- Your design is a theme other advisors also use
- Leaving means rebuilding from scratch
- Features change when the platform's owner changes
- SEO tools, but no one doing the SEO
With a Pullman-built site…
- Custom design built around your firm
- WordPress you own outright
- Compliance-ready pages and disclosures
- Optional monthly SEO from $850
How to decide: rent or own
Rent if…
Own if…
What Pullman builds
Why advisors moved their marketing to Pullman
“At first we tried some canned websites. But we didn’t have anything comprehensive until we began working with Pullman Marketing.”
Kathy and John Healy
Healy Wealth Management
Moving your site without losing rankings
Advisor website platforms: common questions
Twenty Over Ten no longer publishes pricing. Since FMG Suite acquired it, prospects are directed to an FMG demo for pricing.
As of November 2026, Broadridge Advisor Websites lists Essentials at $75 a month and Growth at $215 a month, with Enterprise priced on request.
Not if the move is planned. We redirect every old URL to its new page and monitor Search Console after launch.
Yes. It’s built on WordPress and it’s yours, including the design and content.