Clearwater Hydraulics

Brand, Identity, Web Design, and Ecommerce User Experience Testing.
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The Challenge

Clearwater Hydraulics LLC is a hydraulic repair, supply, and manufacturing company in Lewiston Idaho. They have been working on their Website for years to get things right for E-Commerce. Over time the competitive marketplaces like Amazon and Ebay have flooded the market and increased fees. By increasing traffic and sales on their own website, they receive a higher return on investment in their online marketing efforts.
Clearwater Hydraulics Billboard Mockup

The Solution

We stepped in and worked through the branding to create consistency in all platforms. This helped to bring clarity to the internal office team and digital assets. This informed many of the decisions in softening the tone and modernization process that we applied to the website. From there we were able to increase website traffic organically by 15% following Search Engine Optimization (SEO) best practices while streamlining the purchasing experience for customers. We provided user experience recordings and qualitative analysis to drastically improve the checkout workflow for customers.
cwh clearwater hydraulics

Our Capabilities Applied:

Using our specialties to provide a holistic customer service experience and one-stop-shop.

Design

Taking the time to refine the design and the user interface on the website radically enhanced the sales journey for customers.

Marketing

Search Engine Optimization was a key element in developing the digital marketing for CWH. After performing an audit and implementing our recommended changes, they experienced a 12% increase in monthly organic traffic.

Dev System

We worked with the in-house technician to implement the recommended changes on their platform, ZenCart, in a team-oriented partnership.

Support

Weekly meetings were imperative at the start of the engagement to make sure digital access, technical elements, and that the roadmap was developed together.

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Visit Us In The Downtown District

325 NW State St
Pullman WA 99163

Email The Team Directly ​

Support@PullmanMarketing.com

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