Featured Resource
Setting up virtual pop ups to drive retail sales, fundraise and more | July 24 2020 10AM
Tony Poston, founder and CEO of Pullman and Seattle-based branded merchandise studio, College Hill, joins us to discuss how custom merchandise can serve as an
Latest Webinar Recordings
Is your home’s Zoom Background, accidental, crazy or working for you? | July 9th 2020 2PM
RECORDING NOW AVAILABLE Mary Brown, interior designer, stylist, certified color consultant & stager, will be sharing with us how to
Developing Your Social Media Content | June 23 2020 2PM
RECORDING NOW AVAILABLE Alyssa Mullins, Pullman Marketing’s Brand Ambassador, will be walking through what it takes and looks like to
Social Media
Using Instagram To Create A Custom Facebook Audience
Making the most of your Facebook and Instagram Advertising through Custom Audiences While audiences might be split between Instagram and Facebook, there is a way to use both for your business with Facebook’s new Custom Instagram Audience integration with Lookalike feature. The idea is to create a custom audience based
Digital Marketing
Yelp – Even Worse Than Google?
The Yelp Necessity Yelp is one of the most prominent free business review sites, but is it worth joining? In a short answer, yes. Yelp provides a free way to connect with customers, no upfront fees, and hidden downsides. It is a great tool that can be utilized to better
Small Business
What is Value?
Value is one of the strangest concepts that we get to have as a society. We have many social constructs built upon the idea of “Value” and what is valuable. Our currency, homes, stocks, etc. are all built on this idea of “value.” There is also an idea that Value
Looking For Something Specific?
Sign Up For Our Newsletter
Discover More Articles
What is Value?
Value is one of the strangest concepts that we get to have as a society. We have many social constructs built upon the idea of “Value” and what is valuable. Our currency, homes, stocks, etc. are all built on this idea of “value.” There is also an idea that Value is equivalent to your Return on Investment. When we get into terms of marketing, it can be a correlation or indicator of customer satisfaction. “Price is what you pay. Value is what you get.” ― Warren Buffett To de-mystify “Value” and apply it to Digital Marketing, our goal is to create a framework for our clients that allows “High Value” results for clients and your business. Take a moment and study this image: The value equation is simple but powerful. Value can generate a Return on Investment but only when its been fully completed. To define Value, we have to define
Evaluating Pricing
Three things to consider when pricing your product or service Occasionally we receive questions on how to price products and services and if the pricing seems “good.” This became the subject of a conversation I had with multiple business owners recently as well in light of minimum wage increasing in Washington State. 1. Will customers leave if you raise your prices? Sometimes. This can be a bit of an unknown factor and it really helps to understand your niche. Keep in mind, many industries go through daily price fluctuations and don’t lose customers. When we talked about it as business owners, we found that we agreed on the idea that many people will use price increases as the excuse for leaving. typically they have other motivations for leaving that you may not have known. Maybe they have a family member who is entering the market or they really don’t need
Using Instagram To Create A Custom Facebook Audience
Making the most of your Facebook and Instagram Advertising through Custom Audiences While audiences might be split between Instagram and Facebook, there is a way to use both for your business with Facebook’s new Custom Instagram Audience integration with Lookalike feature. The idea is to create a custom audience based on people who visit or interact with your Instagram Business Profile. Then you can create a Lookalike audience based on the individuals that regularly interact with you in Instagram to build your audience via advertising in both platforms. To create the source audience of people who have engaged with your Instagram profile, go to your Audiences dashboard and create a new custom audience. Instead of selecting website traffic as the source, choose Instagram Business Profile. Once the audience creation window opens, select your Instagram profile from the drop-down list and change the inclusion criteria from Everyone Who Engaged With Your
Why We Love Corporate Blue:
If you want technical information, head on over to: https://www.lifewire.com/what-color-is-corporate-blue-1077385 for more information about Corporate Blue. If you have ever attended one of my speaking events, you are almost guaranteed to hear me make a Corporate Blue joke. Admittedly, I do own 5+ corporate blue shirts. It’s not that I really like that color, but it has special inherent meaning and purpose. There are also reasons we chose to make our brand colors Yellow and Charcoal with a blue teal as an accent. Corporate Blue to me usually refers to heavy corporations like Microsoft. Microsoft isn’t typically perceived as the “Creative” giant that Apple is, but the Corporate Blue of Microsoft brings that sense of security, trust, and permanence. And we love it! We love that feeling of security and permanence. Especially working in a “transient community” like Pullman Washington. Our population rotates on a regular basis with the cycles
FTC Announces Rules for Social Media Influencers
It is a bit rare for the Federal Trace Commission to act on things inside of Social Media, unless its Multi-Level Marketing related, in recent years there have been multiple complaints against content creators who do not disclose the difference between an endorsement, sponsored content, and a review. This primarily happens on YouTube, but Instagram has further instigated this problem. For full Information please check out the FTC article with brochure: https://www.ftc.gov/news-events/blogs/business-blog/2019/11/disclosures-101-new-ftc-resources-social-media-influencers
