Pullman Marketing Blog

Three things to consider when pricing your product or service Occasionally we receive questions on how to price products and services and if the pricing seems “good.” This became the subject of a conversation I had with multiple business owners recently as well in light of minimum wage increasing in Washington State. 1. Will customers leave if you raise your prices? Sometimes. This can be a bit of an unknown factor and it really helps to understand your niche. Keep in mind, many industries go through daily price fluctuations and don’t lose customers. When we talked about it as business owners, we found that we agreed on the idea that many people will use price increases as the excuse for leaving. typically they have other motivations for leaving that you may not have known. Maybe they have a family member who is entering the market or they really don’t need

If you want technical information, head on over to: https://www.lifewire.com/what-color-is-corporate-blue-1077385 for more information about Corporate Blue. If you have ever attended one of my speaking events, you are almost guaranteed to hear me make a Corporate Blue joke. Admittedly, I do own 5+ corporate blue shirts. It’s not that I really like that color, but it has special inherent meaning and purpose. There are also reasons we chose to make our brand colors Yellow and Charcoal with a blue teal as an accent. Corporate Blue to me usually refers to heavy corporations like Microsoft. Microsoft isn’t typically perceived as the “Creative” giant that Apple is, but the Corporate Blue of Microsoft brings that sense of security, trust, and permanence. And we love it! We love that feeling of security and permanence. Especially working in a “transient community” like Pullman Washington. Our population rotates on a regular basis with the cycles