Best Way To Avoid The Spam Box: Don’t Trigger It

Reading Time: 8-12 Minutes

Our best advice for SEO and Email writing is that if you write well for humans, the robots can read it too.

We also like using AIDA.

We have a whole webinar about it too.

And there are a lot of stress inducing questions that fill our minds with doubt:

  1. Is the subject line good enough…. catchy enough? but accurate?
  2. How does the preview text look?
  3. Did I put enough emoji’s in it?
  4. Should I just do a plain text like some Gurus say to do?

A critical question to ask is if your email has spam triggering words or not.

With sophisticated AI and newer blockers, email service providers actually scan each email to determine if it is spam or genuine. Sometimes it takes a bit of training for new email inboxes to begin trusting known and whitelisted email contacts.

What are Spam Triggering Words?

Spam Triggers are best known as just words that we typically find in spam. Does that mean using it just once will trigger a filter? Well, not quite. Its actually a bit contextual.

Genuine usage of the word like ‘free’ is ultimately fine. But, repeating the same and combining it with other words like ‘free bank account’ or ‘free housing’ might trigger spam filters and prevent your email from going into the inbox.

As with most human relationship and communication, you want to avoid sounding:

Needy: with words like ‘Help’, ’Distress’

Manipulative: with words like ‘Urgent’, ’Don’t delete’

Sleazy: Self explanatory but avoid sounding like “Cousin Vinny”

Cheap: words like Free, 100% off, Full Discount

Far-fetched: pie in the sky words like ‘free money’, ’lose weight’, ’billions’

If you are still curious…. just take a look at your Gmail Spam Box. You know the kind.

What to avoid:

We’ve taken the time to compile a list of phrases and words that can at times trigger spam filters. This isn’t completely exhaustive but its pretty close to 500 words which we feel is a good reference for people getting started.

  1. % Satisfied
  2. %
  3. off
  4. Acceptance
  5. Accordingly
  6. Act
  7. Now
  8. Affordable
  9. All
  10. New
  11. As
  12. seen on
  13. Auto email removal
  14. Avoid
  15. Bargain
  16. Be amazed
  17. Bonus
  18. Brand new pager
  19. Bulk email
  20. Buy
  21. Buy direct
  22. Buying judgments
  23. Cable converter
  24. Call
  25. Call free
  26. Call now
  27. Can’t live without
  28. Cancel at any time
  29. Casino
  30. Celebrity
  31. Chance
  32. Claims not to be selling anything
  33. Clearance
  34. Click
  35. Click below
  36. Click here
  37. Click to remove
  38. Compare
  39. Compare
  40. Compare rates
  41. Compete for your business
  42. Copy accurately
  43. Copy DVDs
  44. Deal
  45. Direct email
  46. Direct marketing
  47. Do it today
  48. Don’t delete
  49. Don’t hesitate!
  50. Dormant
  51. Email harvest
  52. Email marketing
  53. Explode your business
  54. F r e e
  55. Fantastic deal
  56. For just $(insert whatever amount)
  57. For Only
  58. Form
  59. Free
  60. Free consultation
  61. Free DVD
  62. Free hosting
  63. Freedom
  64. Get
  65. Get it away
  66. Get it now
  67. Gift certificate
  68. Give it away
  69. Guarantee
  70. Guaranteed
  71. Have you been turned down?
  72. Have you been turned down?
  73. Here
  74. Hidden
  75. Home
  76. Increase sales
  77. Increase traffic
  78. Increase your sales
  79. Incredible deal
  80. Internet market
  81. Internet marketing
  82. It’s effective
  83. Join millions
  84. Join millions of Americans
  85. Laser printer
  86. Leave
  87. Lifetime
  88. limited time
  89. Limited time offer
  90. Long distance phone offer
  91. Lose
  92. Luxury car
  93. Mail in order form
  94. Maintained
  95. Marketing
  96. Marketing solutions
  97. Mass email
  98. Medium
  99. Member
  100. Miracle
  101. Month trial offer
  102. More Internet Traffic
  103. Multi level marketing
  104. Never
  105. New domain extensions
  106. No age restrictions
  107. No cost
  108. No disappointment
  109. No gimmick
  110. No inventory
  111. No middleman
  112. No obligation
  113. No purchase necessary
  114. No questions asked
  115. No selling
  116. No strings attached
  117. No-obligation
  118. Notspam
  119. Now
  120. Now only
  121. One hundred percent free
  122. One hundred percent guaranteed
  123. One time mailing
  124. Online marketing
  125. Open
  126. Opportunity
  127. Opt in
  128. Order
  129. Order now
  130. Order shipped by
  131. Passwords
  132. Performance
  133. Print form signature
  134. Print out and fax
  135. Priority mail
  136. Prize
  137. Prizes
  138. Problem
  139. Produced and sent out
  140. Promise you
  141. Quote
  142. Quotes
  143. Removal instructions
  144. Remove
  145. Reserves the right
  146. Reverses
  147. Rolex
  148. Sale
  149. Sales
  150. Sample
  151. Satisfaction
  152. Save $
  153. Save big money
  154. Search engine listings
  155. Search engines
  156. See for yourself
  157. Serious only
  158. Shopping spree
  159. Sign up free today
  160. Solution
  161. Stainless steel
  162. Stop
  163. Strong buy
  164. Stuff on sale
  165. Subscribe
  166. Success
  167. Teen
  168. The best rates
  169. The following form
  170. They’re just giving it away
  171. This isn’t a scam
  172. This isn’t junk
  173. This isn’t spam
  174. This won’t last
  175. Undisclosed recipient
  176. Unlimited
  177. Unsolicited
  178. Unsubscribe
  179. Urgent
  180. Vacation
  181. Vacation offers
  182. Visit our website
  183. Warranty
  184. We hate spam
  185. We honor all
  186. Web traffic
  187. Weekend getaway
  188. While supplies last
  189. While you sleep
  190. Who really wins?
  191. Will not believe your eyes
  192. Win
  193. Winner
  194. Winning
  195. Won
  196. You are a winner!
  197. You have been selected
  198. % free
  199. Accept credit cards
  200. Access
  201. Ad
  202. Amazing
  203. Auto email removal
  204. Being a member
  205. Best price
  206. Billing address
  207. Bulk email
  208. Cancel at any time
  209. Cannot be combined with any other offer
  210. Cards accepted
  211. Dear [email/friend/somebody]
  212. Dig up dirt on friends
  213. Direct email
  214. Direct marketing
  215. Email harvest
  216. Email marketing
  217. Free gift
  218. Free leads
  219. Free preview
  220. Free sample
  221. Free trial
  222. Full refund
  223. Get started now
  224. Gift certificate
  225. Give it away
  226. Great offer
  227. If only it were that easy
  228. Important information regarding
  229. Increase traffic
  230. Info you requested
  231. Information you requested
  232. Internet market
  233. Internet marketing
  234. Maintained
  235. Marketing
  236. Marketing solutions
  237. Mass email
  238. Member
  239. Member stuff
  240. Message contains
  241. Message contains disclaimer
  242. MLM
  243. Multi level marketing
  244. Multi-level marketing
  245. Name brand
  246. No catch
  247. No disappointment
  248. No hidden
  249. Not intended
  250. Obligation
  251. Offer
  252. Online marketing
  253. Order status
  254. Please read
  255. Safeguard notice
  256. Satisfaction
  257. Satisfaction guaranteed
  258. Search engine listings
  259. Search engines
  260. Sent in compliance
  261. Solution
  262. Special promotion
  263. Supplies are limited
  264. Talks about hidden charges
  265. Tells you it’s an ad
  266. Terms and conditions
  267. The following form
  268. This isn’t junk
  269. This isn’t spam
  270. Buy direct
  271. Buying judgments
  272. Call
  273. Call free
  274. Can’t live without
  275. Trial
  276. We hate spam
  277. Web traffic
  278. Weekend getaway
  279. As seen on
  280. Bargain
  281. Be amazed
  282. Bonus
  283. Cheap
  284. Claims not to be selling anything
  285. Clearance
  286. Click to remove
  287. Collect
  288. Compare rates
  289. Compete for your business
  290. Deal
  291. Don’t hesitate!
  292. Explode your business
  293. F r e e
  294. Fantastic deal
  295. For just $(insert whatever amount)
  296. For Only
  297. Free DVD
  298. Free hosting
  299. Get it now
  300. Limited time offer
  301. Long distance phone offer
  302. Mail in order form
  303. Money back
  304. New domain extensions
  305. No cost
  306. No gimmick
  307. No inventory
  308. No middleman
  309. No obligation
  310. No questions asked
  311. No selling
  312. No strings attached
  313. No-obligation
  314. Now
  315. Now only
  316. One hundred percent free
  317. One hundred percent guaranteed
  318. Opportunity
  319. Order shipped by
  320. Problem
  321. Promise you
  322. Quote
  323. Quotes
  324. Sale
  325. Sales
  326. Save $
  327. Save big money
  328. See for yourself
  329. Guarantee
  330. Guaranteed
  331. Have you been turned down?
  332. Increase sales
  333. Increase your sales
  334. Incredible deal
  335. It’s effective
  336. Join millions
  337. Join millions of Americans
  338. Lifetime
  339. limited time
  340. Serious only
  341. Sign up free today
  342. Strong buy
  343. Stuff on sale
  344. Success
  345. The best rates
  346. They’re just giving it away
  347. This isn’t a scam
  348. This won’t last
  349. Unlimited
  350. Urgent
  351. Warranty
  352. We honor all
  353. While supplies last
  354. While you sleep
  355. Will not believe your eyes

Financial Industry

We work with a lot of independent financial advisors and this is a few items we’ve noticed

  1. “Hidden” assets
  2. $$$
  3. Additional income
  4. Apply Online
  5. Avoid bankruptcy
  6. Be your own boss
  7. Beneficiary
  8. Big bucks
  9. Billion
  10. Billion dollars
  11. Calling creditors
  12. Cash
  13. Cash bonus
  14. Cents on the dollar
  15. Cost
  16. Costs
  17. Credit
  18. Discount
  19. Double your
  20. Double your income
  21. Earn
  22. Earn $
  23. Earn extra cash
  24. Earn per week
  25. Easy terms
  26. Eliminate debt
  27. Expect to earn
  28. Extra income
  29. Fast cash
  30. Free money
  31. Get out of debt
  32. Get paid
  33. Hidden assets
  34. Hidden charges
  35. Home based
  36. Home employment
  37. Home Based business
  38. Income
  39. Income from home
  40. Investment
  41. Investment decision
  42. Leave
  43. Loans
  44. Lower interest rate
  45. Lower interest rates
  46. Lower monthly payment
  47. Lower your mortgage rate
  48. Lowest insurance rates
  49. Make $
  50. Make money
  51. Million
  52. Million dollars
  53. Money
  54. Money making
  55. Mortgage
  56. Mortgage rates
  57. No credit check
  58. No fees
  59. No investment
  60. Off shore
  61. One time
  62. Only $
  63. Pennies a day
  64. Potential earnings
  65. Pre-approved
  66. Price
  67. Prices
  68. Print form signature
  69. Profits
  70. Pure Profits
  71. Refinance
  72. Refinance home
  73. Refinanced home
  74. Risk free
  75. Save up to
  76. Stock alert
  77. Stock disclaimer statement
  78. Stock pick
  79. Subject to cash
  80. Subject to credit
  81. They keep your money – no refund
  82. Thousands
  83. US dollars
  84. Why pay more?
  85. Winner
  86. Winning
  87. Work at home
  88. Work from home
  89. Your income

Ecommerce

  1. AS SEEN ON
  2. BUY DIRECT
  3. Buying judgments
  4. Clearance
  5. Order
  6. Outstanding values
  7. Sample
  8. shopper
  9. Wants credit card
  10. What are you waiting for?
  1. Claims
  2. Claims to be in accordance with some spam law
  3. Claims to be legal

Email filters have “seen it all,” so they have pretty big word lists used in spam emails. Using words in your email that resemble spam can increase the chances of your mail being listed as spam.

Fixing subject lines is just the beginning when you are trying to avoid the spam box. There are many other details you should take care of when trying to improve deliverability. For example….

  • Use correct spelling and grammar. Take time to edit and proofread. You can use services like Grammarly to help you with that.
  • Link only to genuine sites with reputable domains. Avoid shortening your links when you link.
  • Make it easy to unsubscribe. If your unsubscribe button is hidden or not present, readers are going to mark your emails spam.
  • Having email authentication systems in place is an essential step in building trust between you and mailbox providers. Messages that pass authentication checks have much more chances to be delivered to the Inbox.

Want to learn more? Reach out to us directly and we’d love to talk you through how to improve your emails.

Contact Us

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Quick tips to avoid the spam box

  • Send only to opted-in subscribers
  • Explicitly ask subscribers to whitelist your email address
  • Comply with anti-spam laws
  • Proofread your emails to avoid spelling & grammar errors
  • Avoid spam-trigger keywords
  • Send them to a cleaned up list
  • Include an unsubscribe link
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