Inbound and Content Marketing

Stop Blogging and Get The Results From Your Marketing Funnels.

How do you know what strategy is needed and when? We’re Here To Help.

We combine Search Engine Optimization (SEO) marketing services, pay-per-click advertising, and social media marketing as a proven way to get more customers, more leads, and more business.

We dig into the numbers to develop a strategy, then design tactics to attain your goals. Not every platform is right for every business, that’s why we perform an entire marketing strategy workshop to help identify your audience and the right channels for reaching them. We craft the content, push your brand across the internet, and monitor the metrics that actually matter.

Phase 1

Identify your goals and strategy

Phase 2

Implementation and Optimization

Phase 3

Ongoing Support and Reporting

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Know The Difference

What is Inbound and Content Marketing?

Inbound Marketing and Content Marketing is sometimes used interchangeably. Typically one leads into the other.

Inbound Marketing refers to marketing activities that draw visitors  and search traffic into your website or online platform By aligning the content you publish with your customer’s interests pain points in mind, you can naturally attract, convert, close, and delight over time. The easiest way to start it is to just blog. The hardest way to start, is also just to blog.

Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

 

 

What is Outbound Marketing?

Outbound marketing “refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), tradeshows, outbound sales calls (AKA “cold calls”), and email spam.” –WordStream

It also includes strategies like Pay-Per-Click ads, display ads, YouTube Ads, Retargeting, Remarketing, etc.

 

Engage Your Audience, Old and New.

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How Long Does It Take?

Inbound marketing is a long term strategy that at minimum requires a 3-month commitment. There is a holistic strategy that needs to be developed, deployed and refined.

Typically clients can begin seeing results after 1-month but it does take time for these methods to begin working in unity with the rest of your digital and traditional marketing strategies.

A lot of techniques and methods depend on the type of business but can be a good fit for retail, services and manufacturers.

Absolutely it does – Or else we wouldn’t offer it as a service.

Is it a perfect fit for every company? No.

During our marketing workshop session we are able to identify what works perfectly for your organization, brand, and business culture.

A content marketing strategy that creates inbound leads is one that is planned, deployed, and measured. We can assist with the creative and the technical deployment to ensure the success of this new initiative for your business.

In business, we don’t expect a large return on a little bit of effort. Alternatively, we don’t expect a small return on a large amount of effort.

With our strategy workshop, we identify the appropriate roadmap goals for your business together and then and outline what methods it will take to get there.

 

There are some techniques we can do to speed it all up, but in the end there are a lot of ways we can. It does depend if it matches with your brand strategy that we identify together.

Past that, its really a matter of time, money, and effort on both sides of the partnership.

We’ve worked with every niche to streamline content creation, curation and recycling. These methods have increased website traffic by 15%-30% depending on the niche.

Possibly!

The difficult part of that circumstance is that it is a lot of weight and responsibilities on a singular person. Unless they have their own team to assist with content marketing, it can be extremely overwhelming.

Especially if there is no roadmap, it can make it an impossible situation and creating a high amount of churn in your department.

We do our best to become your internal marketing department while also creating a supplemental resource for your your internal people.

 

The more niched your company is, the more focused the content marketing plan can be.

We’ve experienced huge success in luxury retail, services, financial agencies, and more. We really enjoy working with every niche and bring a unique flair to the niches.

It can definitely be for both!

Even in B2B sectors like Linkedin are huge opportunities for companies to influence and become known.

These marketing strategies are more about positioning you as the local, regional, and industry thought leader while providing an increase to qualified leads in a holistic manner.

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While many reminence of “SEO Past,” our team holds years of experience and certifications to understand the ever changing environment of Google and Bing

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While many go for a shotgun marketing approach and social media “tricks,” our team holds years of experience and a passion for our customers  to understand the ever changing playing field.

Our Marketing Strategy Workshop is objective and we provide a road map for your business to identify your target audience, create a consistent brand identity and image, and tactics to improve your awareness, efficency and profitability.