Pay Per Click Advertising Services

Generate Traffic and Leads Instantly.

Avoid Waste and Maximize Advertising Spend. We’re Here To Help.

Become visible and accessible faster. PPC advertising places your website at the top of search engines. Our marketing strategies increase web traffic and benefit combined SEO strategies for long-term success with overall cost savings.

Our holistic approach to Pay-Per-Click Ad Management ensures your company is visible on social media platforms and Google searches in order to cultivate a following, gain brand recognition and grow your customer base.

We manage, optimize, tailor and monitor your campaigns to ensure substantial improvements. There are a variety of paid marketing avenues to choose from including pay-per-click Google Adwords and social media ad platforms.

Phase 1

Identify Your Goals and Strategy

Phase 2

Planning and Deployment

Phase 3

Testing, Reporting, Refinement

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PPC Management Is A Big Task

Why It Helps To Have Help:

Pay-Per-Click Ad Management is as much art as it is science and we take it seriously. If you are currently doing any Ad Spend, Reps have already reached out to you. We always caution our customers to realize that a rep’s job is to help you maximize use (and spend) into the system. They are not experts in your unique business or watching daily how you are convert customers.

Even though we have direct meetings with Google Reps, and other company reps, we don’t follow all of their advice, this is the “art.” We work through your data and creative to ensure reduced costs and reliable conversion traffic.

Algorithm updates have all the time. Facebook PPC is the most notorious for changes in how the platform operates on almost a weekly basis. Since we are daily monitoring your PPC Ad Account, we adapt platform updates so that nothing is left behind.

We also work with what are called “special advertising categories.” Certain industries have stricter advertising regulations on how and who can be advertised to. We have navigated that for many clients and have proved successful in some of the most restrictive spaces.

How It All Fits Together

Pay-Per-Click Advertising typically gets associated with Search Engine Marketing (SEM). Search Engine Optimization (SEO), Social Media Marketing (SMM) and others are also included in SEM. The primary value is in the Search Engine Results Page (SERP) and how it interacts with the landing page while ensuring they are consistent

That is because a full SEM strategy is geared to be a comprehensive experience that:

  • Increases SEO value
  • Targeted traffic converts at a higher rate
  • Increased SEO typically decreases Cost-Per-Click
  • Increases lead conversions from an optimized SERP to the landing page

When that is combined with Marketing Automation, you then are using the entire sales funnel to scale and grow your business.

 

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How Long Does It Take?

PPC Management has a few stages to it. Depending on the size of your account and the goals outlined in your marketing strategy plan, it can take 2 weeks to 1 year to fully realize the investment based on your customer lifetime value.

Typically we require at least 3 months to setup the account analytics and begin testing. From there we work to determine the Cost-Per-Acquisition (CPA) of a customer. Conversions are great, but understanding your CPA can make or break whether Pay-Per-Click advertising is a viable strategy for your business.

Technical PPC Advertising Details

We have a proven track record of improving leads to service-based businesses through PPC and all forms of digital marketing.

We love helping local service-based businesses generate leads and higher ROI

Our Google-certified PPC team will work with you to:

  • Find the keywords people search most in your area
  • Evaluate competitors and bidding prices
  • Write ad copy that converts
  • Optimize your landing pages
  • Analyze your results to make improvements
  • And get you more leads!

When you work with Pullman Marketing, you’re working with a team with over 10 years of experience helping local painters, plumbers, electricians, HVAC companies, doctors, lawyers, and much more. Our marketing strategy process helps to create a plan to move you forward.

No matter what type of services or products you offer to your customers, you want to grow both your business and your bottom line by adding new patrons to your customer base. But with SEO sometimes taking 3-6 months to produce results and competitors already using Pay-Per-Click advertising, it can be difficult and costly to do advertise directly.

We have been using PPC Ads since Google Adwords began, now known as Google Ads, for public, private and non-profit sectors. We love this stuff and nothing gives us greater joy than producing wins for our clients.

Retargeting and remarketing are both lead nurturing tactics that help support a complete customer lifecycle marketing plan. They each put your brand back in front of warm audiences and drive leads and customers into your purchase funnel.

Retargeting and remarketing are similar because have the same goals:

  • Target audiences who are already aware of your brand
  • Engage qualified audiences who are most likely to make a purchase
  • Build lasting brand awareness and recognition

The differences between retargeting vs. remarketing are in the tactics used to accomplish these goals.

Retargeting primarily uses paid ads to re-engage audiences who have visited your website or social profiles.
Remarketing primarily uses email to re-engage past customers who have already done business with your brand.

We use SharpSpring to bring this feature of advertising into the picture using their lead scoring and website tracking tools to ensure the highest possible ROI.

As a Microsoft Partner, We love Bing Ads!

Bing Ads are:

  • 50%-80% less expensive
  • Hit 20%-30% of Non-Google Market Share
  • Provide additional SEM touch points for your customers

While Google and Facebook are still primary for PPC strategies, we have generated amazing results by using Bing in our PPC strategies.

Social Media Pay Per Click Advertising pairs well with our social media marketing plans.

Currently we run Pay-Per-Click ads in the following platforms:

  • Facebook
  • Instagram (from the Facebook interface)
  • SnapChat
  • Pinterest

We have found these platforms to be robust and provide solid ROI regardless of business type. With Social Media Marketing and a comprehensive strategy, the sales funnels and processes that we develop together will guide the creative, ad copy, and results.

YouTube is the second biggest search engine in the world, its also technically a social media platform. That being said, it is a huge opportunity often missed by many local companies.

In fact, the top demographic of 18–34 year olds are watching YouTube, on mobile alone, reaches more people in this US audience than any TV network.

That being said, we are also careful to steward your advertising spend to ensure those 18-34 year old’s viewing time is on relevant content. Many people, and parents, leave their devices on things just running in the background and we plan for that.

As a search engine, we aim for the search intent of the user to to be the guiding force in showcasing your produce or service.

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While many reminence of “SEO Past,” our team holds years of experience and certifications to understand the ever changing environment of Google and Bing

Our SEO Audit is objective and we provide a road map for your website to improve its performance as part of our process.

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While many go for a shotgun marketing approach and social media “tricks,” our team holds years of experience and a passion for our customers  to understand the ever changing playing field.

Our Marketing Strategy Workshop is objective and we provide a road map for your business to identify your target audience, create a consistent brand identity and image, and tactics to improve your awareness, efficency and profitability.