How To Win At Google My Business With Just One Photo

Reading Time: 5 Minutes

We talk a lot about Google My Business, GMB, but case studies are difficult to share because we are careful with sharing customer data.

But we wanted to share powerful data with a photo added Google review.

In this photo, it is closer to 13 days so the “week ago” is a little bit misleading. But for context, this is a town of 30,000 people. And in a week there were 25,000 impressions on beautiful pizza photo.

Why? Google Maps and Search will always rank businesses higher if there are more photos, reviews, and constant activity and interaction.

It helps when it’s a customer photo too, but you can achieve similar results by posting exactly what your customer’s want to see. Beautiful, fresh, well-topped, no filter, organically created pizza photos, is exactly what pizza customers want to see.

And competing on price? Nope, no need.

When you have a good product, on time, with good service – in our experience, you don’t have to race to the bottom.

Why is this important?

The real question becomes, Is your account set up for success when it really matters?

By actively scheduling time and efforts into your GMB account can reap huge rewards for when the opportunities arise. The weekend that this photo went through was a College Football Gameday. With Covid restrictions abundant, this is a real testament to having big wins and being ready when sales opportunities arrive.

Top Three Ways To Optimize your GMB

1. Create Your Account!

First and foremost, it’s important to note here that a Google Business Profile is a separate entity from a Google My Business account. The latter is used to gain access to and optimize the former. You need to have a Google My Business account and then tell Google to connect it with your Google Business Profile. To create an account, head to and sign in with the regular Google/Gmail account you use for your business (as opposed to your personal Gmail, if you have one).

2. Fill Out Every Section 
The completeness of your Google Business Profile not only helps Google to rank you higher in local search results, but it also increases the number of actions customers take when they find your profile. There’s a lot of information to provide, so here are the top ones to look at:

These aspects of your profile should be completed right away:


These sections take a bit more time but play with the system to optimize it:

Category and Attributes
Products and services
From the business
Questions and answers (Owner-generated queries)

3. Double Check and Double Check your contact information

Make sure your business name matches the one you use on your store signage. Adding location name (unless it’s in your brand name) or keywords is considered spam by Google and you could be penalized.

Make sure that both your business name and address exactly match your other listings across the web. This means using “st” vs “street” or “co” vs “company” consistently. Google’s algorithm takes these inconsistencies into account when assessing your credibility.

Indicate both your regular and holiday hours. They will send you emails about updating holiday hours. Don’t ignore these! People make decisions with precious family time, make sure you don’t disappoint with incorrect information. Updating the hours encourages customers to visit you, and also avoids the potential of a negative review left by someone who took the trip out to your store only to find it was closed.

We invite you to reach out if you would like us to audit your GMB for easy wins and optimization.

  • This field is for validation purposes and should be left unchanged.
Explore More Topics

Sign Up For Our Newsletter

Join The Hundreds of Other Business Owners on Our list That Get Articles, Webinars, and Industry Updates.

  • This field is for validation purposes and should be left unchanged.

Share To Your Friends


Free SEO Audit

Boost Your Brand and Your Business Today



While many reminence of “SEO Past,” our team holds years of experience and certifications to understand the ever changing environment of Google and Bing

Our SEO Audit is objective and we provide a road map for your website to improve its performance as part of our process.

Marketing Strategy

Boost Your Brand and Business Today

While many go for a shotgun marketing approach and social media “tricks,” our team holds years of experience and a passion for our customers  to understand the ever changing playing field.

Our Marketing Strategy Workshop is objective and we provide a road map for your business to identify your target audience, create a consistent brand identity and image, and tactics to improve your awareness, efficency and profitability.

"*" indicates required fields


Join Our Email List

Let's Go To The Moon Together.

  • This field is for validation purposes and should be left unchanged.