QR Code Marketing – Top 7 Best Practices and Ways To Use It

Reading Time: 5 Minutes

QR codes are everywhere. They’re on billboards, magazines, and even the side of your cereal box at the grocery store. But if you’re not sure what they are or how to use them, you’re missing out on a big opportunity to reach more customers and grow your business.

The good news is that QR codes are easy to understand and use—and they can help you connect with your customers in ways other forms of advertising simply can’t achieve. In this article, we’ll cover 7 best practices for using QR codes: how to create them, where to place them, how to track them, and more!

Man Scanning QR Code with Smartphone

1. Offer Discounts/Special Offers

When people see a QR code, they are naturally curious about what it might be for. By putting a discount or special offer on your QR code, you can get potential customers interested in your company and start building a relationship with them. If they feel like they got something extra from you, they’re more likely to come back and try again!

2. Get People to Visit Your Website/Social Media Accounts

If someone scans your QR code, they will be taken directly to your website or social media account. This is a great way to make sure that people know more about what you have to offer right off the bat! It also gives them an opportunity to learn more about your business without having to ask any questions or take any time out of their day.

3. Offer A Coupon Code for Your Product or Service

You don’t have to limit yourself only offering discounts when using QR codes–you can also make coupons available through these codes as well! This is especially useful for brick-and-mortar businesses, as customers can show the coupon to the cashier when they’re checking out.

4. Use Them in Event Marketing

QR codes are great for event marketing! If you’re sponsoring an event or setting up a booth, you can use QR codes to promote your business and attract attention. You can put them on flyers or posters, or even have people scan them to enter a contest or win a prize.

detail of woman scanning a qr code of a box at home - home delivery concept -

5. Integrate Them into Your Packaging

QR codes are becoming more and more popular, so why not integrate them into your packaging? You can use them as part of your branding, and it’s a great way to get people to visit your website or social media accounts. Plus, it’s just a really cool way to stand out from the crowd!

6. Get Creative with Them!

There are so many ways that you can get creative with QR codes. You can use them in fun and unique ways that will get people talking about your business. Get creative and think outside the box–you never know what you might come up with!

7. Use Them to Drive Traffic to Your Blog

If you have a blog, you can use QR codes to drive traffic to it. You can put them on your website or social media accounts, or even create printable that people can use to find your blog. This is a great way to get more people to read your content and learn about your business.

The main takeaway from this article is simply to experiment; try QR codes if you haven’t yet, and see if they work for you. If it does, keep using them! And if not, figure out why. Maybe you need to incorporate a larger variety of content types, or raise awareness through more traditional channels like television. The important thing is that you don’t let the opportunity slip by.

There you have it! These are just a few of the ways that you can use QR codes to market your business. Get started today and see how you can take your company to the next level!

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