Crimson Properties is a local property management company that has apartment complexes and duplexes in and around Washington State University. The normal competitors of Remax and Windermere and other local agencies have been in the area for a while but there has been a large increase in national commercial development companies increasing the local competition.
We collaborated with the owner to accurately capture the heart of service and delight he desires for his tenets. Through our design process, we created a logo, branding, identity, and website that has radically increased the lead flow and lead quality above the current competition.
Our Capabilities Applied:
Using our specialties to provide a holistic customer service experience and one-stop-shop.
Being in a college town, we chose to blend together imagery and fonts that visually represented college-vibes and having a home instead of just an apartment. We developed the logo mark to represent the building blocks of a house and matched it with a collegiate inspired font. These informed the rest of the design styles, brochures, and website.
Once the style guide for the brand was approved, business cards, brochures, and signs were created for on-site advertising. We also worked with the owner to develop the businesses' Facebook Page, Google My Business Listing, and Website. This created a holistic experience in their digital marketing investment.
The client had a website previously hosted at IONOS (Formerly 1&1 hosting), so we worked with them to have a development space for them to see the website while we built it. After approval, we worked within their hosting environment to make sure it was ready for the WordPress install and migrated it over.
We provide this client with long-term support relating to website updates, content updates, daily back-ups, and reporting. We love working with clients in this manner to meet their needs and just a phone call away.
We Would Be Happy To Meet You And Learn All About Your Business
Tuesday - Friday: 1pm - 5PM
Saturday - Monday: Closed
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