Addendum to TOS
At Pullman Marketing, we recognize the transformative potential of artificial intelligence (AI) and other emerging technologies in enhancing our services. As we integrate these technologies into our operations, we are committed to ensuring transparency, accountability, and compliance with applicable data privacy regulations. Below, we outline our approach to the use of AI and emerging technologies:
Use of AI Technologies
Purpose of AI Data Processing: We utilize AI technologies to improve customer experiences, optimize marketing strategies, and deliver more personalized and relevant services. This includes analyzing data for trends, automating repetitive tasks, and enhancing content delivery through predictive analytics.
Data Types Used in AI: AI systems may process anonymized data, user behavior patterns, and other non-sensitive information. Any data used in AI models is handled with strict adherence to data minimization principles and only to the extent necessary for the intended purposes.
Transparency and Notice: Clients and users will be notified whenever their data is used in AI-driven processes, along with clear information about the purpose and expected outcomes.
Rights Related to AI Processing
Right to Opt-Out: Individuals have the right to opt-out of having their data used in AI processing activities. Requests can be made through our Data Subject Rights Portal or by contacting our Privacy Team.
Automated Decision-Making: If any services involve automated decision-making processes that significantly affect individuals (e.g., financial decisions, employment screening), Pullman Marketing will provide detailed explanations of the logic involved and the potential impact on the individual. Users may request human intervention to review decisions made by AI systems.
Accountability and Bias Mitigation
AI Model Accountability: Pullman Marketing conducts regular audits of AI algorithms to ensure accuracy, fairness, and alignment with ethical principles. This includes testing for biases in training datasets and results.
Data Integrity: Only high-quality, representative data is used to train AI models. We avoid the use of data that could lead to discriminatory or unfair outcomes.
Security and Compliance
Data Safeguards: All data used in AI systems is protected with advanced encryption methods and anonymized where possible to prevent unauthorized access.
Regulatory Compliance: Our AI-related activities comply with global privacy regulations, including the GDPR, CPRA, and emerging AI-specific laws. As part of this commitment, we ensure that AI systems respect user rights and uphold data protection standards.
Feedback and Continuous Improvement
User Feedback: We actively encourage feedback from our clients and users regarding their experiences with AI-driven services. Feedback mechanisms allow us to continuously refine and improve our AI applications.
Ongoing Updates: As the regulatory landscape and AI technologies evolve, Pullman Marketing will update its AI policies and practices to reflect the latest standards and ensure ongoing compliance.
