How HVAC Businesses Can Accelerate Growth W/ Social Media Marketing

Reading Time: 5 Minutes

If you're a HVAC or other Home Service Company, digital marketing your business can be one of the best decisions you've ever made.

If you’re a HVAC or other Home Service Company, digital marketing your business can be one of the best decisions you’ve ever made.

*– Brand Awareness–* Social Media Marketing and web marketing as a whole is one of the most affordable ways to target your local HVAC service area, build your reliable client base, and generate leads. If Internet marketing is going to work though, you have to do it with strategy, hard work and a bit of creativity.

Establishing a good reputation and making use of Search Engine Optimization (SEO) techniques can also be crucial. That includes Google My Business.

*– Build Trust and Credibility –* It can be nerve-wracking to invite a stranger into your home, especially with bad press and Facebook articles. Creating trust ahead of time through social media, posting about your employees, and client testimonials is a great way to reduce that anxiety.

*– Go Where Your Customer Base Is –* The Yellow Pages Aren’t Working Anymore and the younger generation is using other platforms. Don’t get left behind.

Transcript:

Alyssa Mullins 00:00

Today I’m going to tell you why your HVAC business should use social media marketing. The first reason why is brand awareness, brand awareness is going to help your followers your potential customers know that you’re there, you’re in their local area you’re within reach, and that you’re more than happy to help them out. The next point is that it helps build a sense of trust, a lot of HVAC companies will send out technicians to go work on you know, any of the things that are within a home or within an office building. And sometimes having someone just kind of knock on your door and walk in can get a little awkward and sometimes a little nerve wracking by going and having a good social media marketing plan and executing that in a way that can build trust, there’s a sense of security, there’s comfort and a lot of anxiety reduction that happens because they know like, Oh no, these people, we can trust them because they’re local, they’re reliable. And so my third and final point is going to be that the newer generations now aren’t gonna really know to find you in the Yellow Pages. They’re going to be on places like Tik Tok, they’re going to be on Instagram by being on social media where everyone can find you. That’s going to make it a lot easier for people to know to go to you guys because you guys can be trusted. You guys are staying up to date, and you’re easy to find. Thank you guys so much for watching. And if you have any questions about how to even start your social media marketing plan, we are more than happy to help. Don’t forget to subscribe to our YouTube channel. Follow us on social media, listen to us on Spotify, and I’ll see you guys later bye