Inbound Marketing Basics: Step 5 – Lead Generation

Reading Time: 5 Minutes

Lead Generation Tracking - Pullman MarketingWhat is lead generation and how to do it

Lead generation is a jargon term that actually has a simple meaning. Lead generation is when you have someone submit their name and phone number or email address and typically are asking for more information. The lead has been generated and now the person who gave their name and number is the “lead” or potential sale.

The hard part of this becomes ensuring that you know where exactly that lead came from. A traditional model of this is TV advertising and radio advertising. An advertiser who is wanting people to call in and buy a product, will use two different phone numbers. This helps the advertiser know how many people responded to the tv ad vs. The radio ad.

When it comes to the web, it gets a little more complicated.

On a basic level you can install Google Analytics to your website. You then tell Google what the first page a user should see and what the last page you want the user to see. For example if you want more people to sign up for your email newsletter, you tell Google what page the form is on and what page is the “thank you” page. Google is then able to tell you how many people visited your web page and how many people actually filled out your form and became a “lead.”

At the base level, best thing you can do is have a unique page and unique form for each product and service or for each niche your advertising to.

In the context of Inbound Marketing, Lead Generation is a way of showing that the other Inbound Marketing techniques you are using are working and creating potential sales. You have to have trackable benchmarks though. Leads are one of the best benchmarks along with how many people are visiting your website and social media engagement.

Now that we talked about tracking your leads in a basic way, here are a few ideas on how to get some new leads that you can practice tracking:

  • Offer a free service, product, or consultation with form capture

  • Do a $5 Facebook Advertisement & track leads in Facebook or send them to a page with a form

  • Do Google Ads for $1 a day and have it go to a form or unique product page with analytics tracking it

  • Do Bing Ads for $1 a day. Have it go to a form or unique product page with analytics tracking it

  • Build a unique page and give the URL out to a key partner. Rinse, lather, repeat for each key partner. This allows you to see if your partners or vendors are sending you good leads who are more likely to purchase.

Let me know how it goes too! I would love to hear how this helped! If you have any trouble please feel free to contact me.

If you want to talk more about this and or schedule a consulting meeting to make a social media marketing plan, feel free to:

Call 509-240-9735
Catch me on twitter at:
Email me

Explore More Topics

Sign Up For Our Newsletter

Join The Hundreds of Other Business Owners on Our list That Get Articles, Webinars, and Industry Updates.

  • This field is for validation purposes and should be left unchanged.

Share To Your Friends


Free SEO Audit

Boost Your Brand and Your Business Today



While many reminence of “SEO Past,” our team holds years of experience and certifications to understand the ever changing environment of Google and Bing

Our SEO Audit is objective and we provide a road map for your website to improve its performance as part of our process.

Marketing Strategy

Boost Your Brand and Business Today

While many go for a shotgun marketing approach and social media “tricks,” our team holds years of experience and a passion for our customers  to understand the ever changing playing field.

Our Marketing Strategy Workshop is objective and we provide a road map for your business to identify your target audience, create a consistent brand identity and image, and tactics to improve your awareness, efficency and profitability.

"*" indicates required fields


Join Our Email List

Let's Go To The Moon Together.

  • This field is for validation purposes and should be left unchanged.