What is inbound marketing?

Reading Time: 5 Minutes

Key elements of Inbound Marketing

If you have been Googling or reading around marketing blogs, as a small business you have probably heard of “Inbound Marketing.” Some places it is described as the magic bullet of online marketing. Others say it will drive traffic and make your website a viral sensation. Sometimes it gets bogged down in a lot of jargon talk. Honestly its a lot simpler than you might think.

Inbound Marketing - Not a Magic Bullet - Pullman Marketing

What it isn’t:
It’s not a magic bullet. It’s not viral.
It’s not your full marketing plan.


What it is with a little bit of jargon:
A consistent methodology to ensure cohesion in your web presence as it relates to your overall marketing strategy.

Guidelines for running an online presence.

Coming from a background in organizational communication, I love this stuff. I love communication plans, strategic issues management, methodologies, analytics and much more! The problem with the above is that it takes every day tasks and warps it. Practical steps become vague shadows of abstract nonsense. When we talk about strategic editorial blogs to increase SEO, all we really mean is writing a blog that Google can find. Seriously.

To fully understand Inbound Marketing, you have to know what are the elements that build it. Once we know that, we can use it as a catalyst for your business.

Inbound Marketing elements:

  1. Social Media
    Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.
  2. Blogging
    Writing legitimate content related to your business
  3. Content
    Anything you would put in your blog, website, or Social Media
  4. Search Engine Optimization
    Best practices related to your website
  5. Lead Generation
    Using your website, Social Media, email marketing, Customer Relationship Management tools, and more to close on deals.
  6. Analytics
    Benchmarking and testing everything above

Inbound Marketing isn’t scary, it’s just combining the six elements into your overall marketing. Tomorrow we will talk about how to use these elements and why they are important.

As always, if you want to talk more about this and or schedule a consulting meeting to make a social media marketing plan, feel free to:

Call 509-240-9735
Catch me on twitter at: https://twitter.com/YourAdAgency_
Email me Adam@PullmanMarketing.com

Explore More Topics

Sign Up For Our Newsletter

Join The Hundreds of Other Business Owners on Our list That Get Articles, Webinars, and Industry Updates.

  • This field is for validation purposes and should be left unchanged.

Share To Your Friends


Free SEO Audit

Boost Your Brand and Your Business Today



While many reminence of “SEO Past,” our team holds years of experience and certifications to understand the ever changing environment of Google and Bing

Our SEO Audit is objective and we provide a road map for your website to improve its performance as part of our process.

Marketing Strategy

Boost Your Brand and Business Today

While many go for a shotgun marketing approach and social media “tricks,” our team holds years of experience and a passion for our customers  to understand the ever changing playing field.

Our Marketing Strategy Workshop is objective and we provide a road map for your business to identify your target audience, create a consistent brand identity and image, and tactics to improve your awareness, efficency and profitability.

"*" indicates required fields


Join Our Email List

Let's Go To The Moon Together.

  • This field is for validation purposes and should be left unchanged.