Key elements of Inbound Marketing
If you have been Googling or reading around marketing blogs, as a small business you have probably heard of “Inbound Marketing.” Some places it is described as the magic bullet of online marketing. Others say it will drive traffic and make your website a viral sensation. Sometimes it gets bogged down in a lot of jargon talk. Honestly its a lot simpler than you might think.
What it isn’t:
It’s not a magic bullet. It’s not viral.
It’s not your full marketing plan.
What it is with a little bit of jargon:
A consistent methodology to ensure cohesion in your web presence as it relates to your overall marketing strategy.
Guidelines for running an online presence.
Coming from a background in organizational communication, I love this stuff. I love communication plans, strategic issues management, methodologies, analytics and much more! The problem with the above is that it takes every day tasks and warps it. Practical steps become vague shadows of abstract nonsense. When we talk about strategic editorial blogs to increase SEO, all we really mean is writing a blog that Google can find. Seriously.
To fully understand Inbound Marketing, you have to know what are the elements that build it. Once we know that, we can use it as a catalyst for your business.
Inbound Marketing elements:
- Social Media
Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.
Writing legitimate content related to your business
Anything you would put in your blog, website, or Social Media
- Search Engine Optimization
Best practices related to your website
- Lead Generation
Using your website, Social Media, email marketing, Customer Relationship Management tools, and more to close on deals.
Benchmarking and testing everything above
Inbound Marketing isn’t scary, it’s just combining the six elements into your overall marketing. Tomorrow we will talk about how to use these elements and why they are important.
As always, if you want to talk more about this and or schedule a consulting meeting to make a social media marketing plan, feel free to: