Making web content…What?
I worked for a business in downtown Pullman called “Bagels and Brew” for about 3-months and the practices were sub-par. The owner would randomly close the business when he felt like it, and would take naps. People would stop by for lunch at 2:30 pm (weird I know), and it would be closed during business hours.
People thought it was out of business and would never come again. Likewise, clients who do not see content on your website, social media, or anywhere, will assume you are not open.
When your creating web content and posting it around, Google sees that as new, fresh, interesting and relevant to the searcher. When a client visits your Facebook page and sees new content, they will be more likely to come back. If there is no new content for months, people might think you went out of business.
When we talk about Inbound Marketing Content, all we really mean is web content. Content that relates to your inbound strategy. We could go on forever with vague descriptions but it can but it can be summed up as:
“Anything you would put in your blog, website, or Social Media”
Creating content is a daunting task to most business owners. It can take a long time to build really awesome looking graphics. Or try and get a photo just right, and then Photoshop it, and then caption it, etc. Last post we talked about writing blog posts.
As a business owner, creating content will tend to be the last thing on your mind or it will be on your mind but be your lowest priority.
So what can you do? Here are a few practical ideas:
- Take pictures with your phone and post to Facebook, Twitter, Pinterest, etc.
- Block out 1 hour for writing blog posts
- Share industry news
- Ask a spouse to help
- Ask an intern or find a student club to help
- Hire a content creator for your business
- Hire your friendly neighborhood Marketing Agency to do it for you 🙂
This all may sound weird, vague, and time consuming, but that’s the new business standard.
If you want to talk more about this and or schedule a consulting meeting to make a social media marketing plan, feel free to: