Watch how advisor marketing actually gets built

Creating and cultivating a brand image is essential for any business, but what exactly is a brand? It’s more than a logo, a product, or a promise- in this episode, we’ll reveal the secret of how to leverage your brand for success! In this series all about marketing, learn about what branding is, and how to create an authentic brand for your business.

Google My Business has become the gold standard for marketing your local business. It has huge impact on your Local SEO and how people can interact with your business from a mobile device! But Google My Business is also easily forgotten. Learn today what you need to do to build up your presence and beat out the competition.

What is phishing? I can promise you its not catching fish! Phishing attacks have become one of the most common online scams around. Fake emails from big named vendors like Amazon, PayPal and Best Buy happen EVERY DAY. The website and email looks convincing, they might know your personal details – it must be legitimate, right? Wrong! In a 2019 survey, Phishing accounts for 90% of data breaches and 30% of phishing messages get opened by targeted users (Verizon). It’s important to use extreme caution when it comes to online security. Triple check website URLs, never click on the links contained within emails and even call the supposed sender – Amazon, Best Buy, friends and family if you are just too unsure.

Websites are an essential part of business in the internet era. It should be a key part of your toolkit and something that should be bringing you more business as much as possible. That said, you need to make sure it’s set up right for the best results!

Pay Per Click Advertising is the most common way of advertising online. From Google Ads to Facebook Ads, these systems are built to spend money and get you results… or so they say. Today we’ll be telling you how these systems work, and how to build out advertising campaigns that won’t throw all your money away.

While there is some overlap between traditional SEO techniques like on-page optimization and keyword research, there are additional tactics that apply specifically to local business marketing. There are a lot of factors but the big ones are: If you have verified your Google My Business Account Profile; The volume and accuracy of directory “citations” (or mentions of the business name, address, and phone number on other web listings, such as Yelp, Facebook, Yellowpages, Linked In, etc.); The volume and an average rating of reviews on the Google My Business page.

If you have Googled “What is SEO,” You probably received ads instantly that say something akin to: GET THE MOST GIGA MEGA AWESOME SEO TODAY WITH THIS ONE SIMPLE TRICK! While they may have some good ideas, it’s good to know what the basics are without getting caught spending money on what we describe as black hat techniques. We believe everyone should have an understanding of what Search Engine Optimization is and make educated decisions on what fits your business best!

If you’re a HVAC or other Home Service Company, digital marketing your business can be one of the best decision you’ve ever made.

Are you thinking about having a website made? What if you already have one and are interested in learning more about it? In this video, we are covering some common web design terms that will help you understand the basics of website design. Every website you look at generally will have similar components, so we will be explaining why each website has those elements and why your website should have them too.

Loomly allows you to schedule out content on multiple social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest and so much more! Getting Loomly for your business could be one of the best decisions for your brand and social media strategy.

Customer Relationship Management: CRM, The Pinnacle of Software as a Service. Instead of keeping your data, email marketing, form fill systems, etc. in different places, CRMs create a singular place for you to manage your customers, prospects, warm and cold leads. While these systems are pretty fancy and helpful, we typically recommend companies to have a plan and even a designated person with routine duties to manage these.