Preston Snyder 00:00
Hey everybody, are you ready to learn about three things you can do today to keep up with social media trends and not be overwhelmed? Yeah, we’re gonna get right into it.
Alyssa Mullins 00:15
Hi, I’m Alyssa
Preston Snyder 00:16
And I’m Preston. And this is your weekly social. So number one,
Alyssa Mullins 00:22
number one. Number one is keep it simple, it can be a bit overwhelming to see everyone doing videos with, you know, posting video content that is just super high energy. And maybe there’s all these crazy transitions and different effects added to everything that they’re doing.
Preston Snyder 00:40
You see people posting really complex things day after day after day, it’s a lot
Alyssa Mullins 00:47
it can be, it can be a lot for, for a person, sometimes it’s a lot for me to as just a general content creator, even with starting out, you don’t necessarily have to do that, all you need to do is just grab your phone or set up a camera, whatever you’re comfortable with. And just hit record and start talking. You can talk about your business, your product, you can talk about what you like to do. And just give your followers and viewers a little peek into what it’s like to run your own or work in the business that you’re in.
Preston Snyder 01:20
Something is better than nothing. And it’s okay that even if you’re just doing something once a week, you have some Monday madness for you go over what’s laid out. It’s perfectly okay. Number two,
Alyssa Mullins 01:33
hashtags, your best friend, or your
Preston Snyder 01:36
worst enemy. Yeah. So hashtags are really important. On most platforms, they are a sorting mechanism. So whatever your hashtag is, like, in our case, you’re like hashtag Facebook says content relevant to or talking about Facebook, or it can be your area. In our case, hashtag Washington is a method to it, though, because you want to make sure you’re doing this combination of broad in corporative information, again, location topic, but also some more niche specific stuff. So that way, you are telling the algorithm of whatever platform, I want to be in these conversations, I’m a part of these conversations. And this is me, it’s really helpful for not only getting you in front of a lot of people, but also the people that matter most.
Alyssa Mullins 02:29
And the same thing goes for, you know, Facebook, Instagram, and tick tock and tick tock is a bit funky, where they want you to put their trending hashtags, even if it’s not necessarily fully relevant to what you’re posting. And so throw in a couple of those trending ones, but also still add in those hashtags that are completely relevant to you and what you do, because you want to make sure that you’re being seen and shown to the right people, and people that are actually going to engage with you, and not just people that are going to continue swiping by past your stuff. Number three is you can actually just take some time and show your followers, your viewers just what the year has looked like for you. It’s kind of like doing a flashback
Preston Snyder 03:15
a year and review of how everything that’s gone this year.
Alyssa Mullins 03:20
And that’s always really helpful. It helps your viewers and followers see how you’ve grown in the year. And it it’s a good time for you know, you as a business owner or content creator, to see how far you’ve come and what you could do starting the new year. What goals are you do you have in mind? What goals can you add for the year 2022? And how can you keep moving forward? You don’t have to do it all in one day. That’s the best part is you can actually spread that content out between now until the end of the year. And it’s good for those days where you get kind of stuck on content. You don’t know what to post? Oh, well, here’s a here’s a flashback to what I did in summer 2021. And, you know, here’s all these orders that I had or anything like that. And it’s a great way to engage and reuse content in a way that works for you.
Preston Snyder 04:16
Yeah, absolutely. So, enjoy it. Enjoy a little celebratory holiday cheer. So we’re gonna talk about some market news and trends as well. video content is on fire lately, but a lot of this stems from an overarching theme of content oversaturation, there is a lot of content or like skyrocketing levels of competition between all of these platforms and it’s just overwhelming and a little too much. So what do we do about it?
Alyssa Mullins 04:49
So some ways that you can work through this kind of like content overload is just post a story on your Instagram or post a short video on tick tock on Snapchat and Facebook, it’s a way to get yourself out there. And just keep up with things that are happening, you know, you don’t need to necessarily copy and do everything that everyone’s doing. But by putting a story out on your profile every now and then that can actually help boost the number of followers that you have in your account, and engage your followers in a way that, you know, maybe you haven’t tried out before, you can set polls, you can do quizzes you can do. You can like link things and have people go and get redirected to different parts of different websites if you want to. And it’s a great way to kind of reengage with everyone, and it won’t take a big chunk out of your day. So
Preston Snyder 05:50
it is also just in general, one of the easiest forms of video content to approach a lot of the desire for video content that we’ve seen, especially over this year is for authenticity. So even if it’s just you taking 1520 seconds, hey, here’s a general update of what we’re going to do today. Or, hey, you know, we’re working on this project, here’s kind of an overview of what our conference room looks like, or what everybody’s at their desks, really short snippets of life, people enjoy it. Other feature that people really like about story content, is that it shorts, and usually on most platforms will go away. So there’s this limited time feature of like, Alright, let’s go in, let’s hop, it’s time for us to like me to look at this, or it’s gone. So it’s simple, easy, and drives that kind of FOMO that fear of missing out or just like I need to see this comment today. So stories, very easy.
Alyssa Mullins 06:53
So yeah, looking at all of that. And just keeping all of that in mind. There are normal platforms, Facebook, Instagram, the ones that have kind of been here for a really long time, they are continuing to do very well and just how they perform for, you know, both businesses and for personal use, people are creating content, people are continuing to grow and do good and everything that they do. And we’re learning more about these platforms about how to positively promote yourself in those platforms, and how we can keep growing from there.
Preston Snyder 07:30
Yeah, and as all of these platforms are changing, and adapting Facebook, in particular, you don’t see a lot of people, especially in the younger demographic, using raw Facebook Messenger and the group’s features are there. Instagram is also very well incorporated and linked to a lot of Facebook. So something as a business owner you want to look for is, are the social media platforms you’re using. The right platforms that you should be using is your target audience there, which if you need help with that, you can feel free to reach out to us at Pullman marketing COMM And we’d be happy to help you navigate that specific thing because how important it is. And if you liked today’s content, please like, comment, subscribe for more, and we will talk to you next week. Thank you. Bye guys.
